Ventures built at the speed of culture.
We are a creative venture studio in Zurich, building companies that sit at the crossroads of design, technology, and cultural relevance.
Our Story
Zeitgeist Ventures was founded by Michel Mueller with a clear conviction: the next generation of enduring companies will be built by people who understand both creativity and commerce. After years of leading Sergeant, a full-service creative agency serving global brands, Michel recognized a gap in the market. Too many promising ideas failed not because of poor technology or weak business models, but because they lacked the design sensibility and cultural awareness needed to resonate with modern audiences. Zeitgeist Ventures was created to close that gap -- a studio where creative excellence and entrepreneurial ambition are inseparable.
Philosophy
We believe the strongest companies are those that understand the cultural moment they operate in. Zeitgeist -- the spirit of the time -- is not just our name. It is our operating principle. We look for opportunities where shifting consumer behavior, emerging aesthetics, and new technology converge. Then we move fast, building ventures with the brand integrity of a luxury house and the agility of a startup.
What Sets Us Apart
Most venture studios optimize for speed to market. We optimize for resonance. Our in-house capabilities span brand strategy, visual identity, product design, and content -- disciplines that traditional studios outsource or ignore entirely. This means our ventures launch with a level of polish and intentionality that typically takes years to develop. We do not ship products. We launch brands.
How We Build
Identify
We scan cultural signals, market shifts, and emerging consumer needs to find white space where a design-driven venture can win.
Architect
Before writing a single line of code, we define the brand DNA, audience, positioning, and visual language. The brand comes first.
Build
We move into rapid development with a lean founding team, iterating on product and brand simultaneously until we reach market fit.
Scale
Once a venture finds traction, we invest in growth infrastructure -- hiring, partnerships, and distribution -- while protecting the creative integrity that made it work.